public affairs
marketing & branding
social & digital marketing
strategy & implementation |storytelling | crisis communications | profile building | thought leadership & reputation management | coalition relations & management | mobilization support
graphic design & animation | outdoor advertising | collateral design & annual reports
social media audit & strategy | social media style guide development | channel management (TikTok, Meta, X, LinkedIn, YouTube, Pinterest, BlueSky, Threads) | content capture & creation | community engagement | caption writing | search engine optimization | photography | videography & video editing | graphic design & animation | content calendar development & scheduling platform management | in-app editing | analytics & reporting
PA Schools Work is a non-partisan advocacy campaign led by a coalition of partner organizations working to increase public education funding for K-12 school districts across Pennsylvania. For the past eight years, kate & co. has played a critical role in branding, messaging, design, and digital communications for the campaign – and we’ve definitely moved the needle.
With the support of a robust communications strategy, consistent messaging, well-planned events, and the development of an engaged supporter list, adequate and constitutional PA public school funding has become a bipartisan legislative priority over the past several years. In fact, over the past eight years, state funding for public schools has increased by more than $4.5 billion. We have trended worldwide on Twitter (twice!), and have a brand that has become recognizable to almost every policymaker in Harrisburg.
