kate & co. partnered with The Trust Hotel to plan and produce the Groundbreaking Ceremony, a milestone moment marking the transformation of Erie's historic Renaissance Building into a future 195-room boutique hotel. The event brought Governor Josh Shapiro to Erie to unveil renderings and build a compelling narrative around the project's impact on the region.

Our work spanned the full scope of the experience: curating and preparing speakers, developing talking points for elected officials and project leaders, designing printed materials and branded merch, capturing content on-site, and orchestrating press before, during, and after the ceremony.

A key focus of our work was ensuring the moment translated into lasting visibility — engaging community stakeholders and elected officials to help tell the story and pairing strong visual storytelling with established media relationships to secure broad coverage. The result: statewide reach, 22+ published online pieces, and multi-channel amplification driven by on-site content capture, positioning The Trust Hotel as a defining project for Erie's future.