kate & co. has managed NRG’s “Choose Who You Use” campaign for the past four years, working to educate consumers about the value of retail energy choice across the country. Our team developed and implemented a strategic plan that maximized digital ads, organic social media, newsletters, legislative communications, and op-eds in multiple languages to deliver key messages to target audiences in support of campaign goals. Through these efforts, we grew the campaign’s follower base and supported the campaign’s overall efforts to educate and engage with key public officials. We work with NRG corporate communications to advance campaigns across state lines, which requires learning the local regulations and policies and applying campaign concepts to unique political environments.

kate & co. currently provides marketing and communications support for the coalition across four states: Pennsylvania, New Jersey, Maryland, and Massachusetts. We continuously develop and implement internal communications and marketing plans and operationalize and maintain sustainable communications infrastructure. We manage the concept development and design of all communications assets, built and maintain each state coalition’s unique website, and plan and manage each state coalition’s social media channels. We also develop and manage their newsletters to subscribers and conceptualize and actualize all digital advertising campaigns.

To support each state coalition, we work side-by-side with the state teams, including NRG staff, government affairs specialists, and other stakeholders. Through regular meetings and daily touchpoints, we serve as an extension of the NRG team, allowing them to focus on their work while we execute their vision.