kate & co. partnered with Pennsylvania Western University (PennWest) to provide comprehensive marketing and communications support during a pivotal period of transformation. Following the consolidation of three legacy institutions into a single public university, PennWest engaged kate & co. to help define and elevate its unified voice.

Our work began with survey testing and strategic consulting to better understand public perceptions of the new institution. As PennWest welcomed new leadership, kate & co. played a key role in building the voice of the university’s president through copy-writing, newsletters, and official university statements—ensuring clarity, consistency, and confidence during a time of change. In addition, our agency guided PennWest through strategic crisis communications, developing clear talking points and advising leadership on proactive messaging.

Today, PennWest stands as Western Pennsylvania’s second-largest public university, with a 175-year tradition of academic excellence and a continued commitment to serving thousands of students through accessible, affordable higher education. Our work supported the university’s goal of increasing sustained student enrollment and retention.